Alternative Styles Of Creative Advertising Marketing Essay

Alternative Styles Of Creative Advertising Marketing Essay The purpose of this report was to create a creative campaign idea for GWS Motorsport to attract more audiences as well as to increase awareness of the company. Hence, an evaluation of creative strategies theory will apply to the campaign in order to support the raw ideas. The report will show all the achievable innovative approaches that may increase the effectiveness and efficiencies of the campaign. On top of that, one of the strategy approaches has been selected for the GWS Motorsport campaign as part of the creative strategy. This report also aims to give an understanding of the campaign objectives, appropriate strategy for the outcome, the messages that what is this campaign about to pass on and to create the characteristic for GWS Motorsport race team. Hence, a clutter of consumers requires a creative approach to segment them by using marketing mix strategy. As a result, positioning exist in the market to avoid tight competition in the same industry. (Chitty, 2005) 1.2. Scope While understanding GWS Personnel Motorsport, the team does not bring in any profit however they do exercised some business strategies to at least cover its costs because running a race team cost a lot of money. Therefore, the main revenue streams included sponsorship, driver leasing and for those potential revenue streams were from the hot laps, driver sessions/training, VIP tickets and guest appearances. (O’Donnel, n.d) 1.3. Method The information used in this report was gathered by using the sources from GWS Personnel Motorsport official website, GWS presentation power point slides, a series of email with the marketing consultant, Nik O’Donnell and the textbook. Therefore, the second edition of Integrated Marketing Communications textbook was one of the main references that provided the information of creative strategies theory that were applied to this report. 1.4. Company’s Background GWS Personnel Motorsport is a team that puts together by Allan Shephard a nd Peter O’Donnell and mainly sponsored by GWS Personnel itself. Additionally, GWS Personnel is a regional based recruitment company that was established in the early 90’s. There are other sponsors too such as the Shire Conveyancer, Spinifex Australia, and Evocities. Peter O’Donnell has always been passionate about motorsport racing which is the reason behind the team he formed. The GWS Personnel Motorsport as known as the Australian Manufacturers Champions formed a wide range of production cars such as the Europe and Japanese cars were used on the race track. (GWS Motorsport, 2011) 2. Findings 2.1. Creative Strategies Theory In this day and age, many business companies have implemented more creative strategies that use to draw consumer attention and provoke them to purchase a product or a service. As a general rule, these creative strategies are based on the targeted market demographic, psychographic, geographical and behavioral. Advertisers often use catchy ji ngles to capture consumer interest therefore such creative strategy may promote publicity and public relations with them. Based on Table A, the creative strategies are divided into three categories and they are the functional orientation, symbolic/experiential orientation, and category-dominance orientation.

Employee Relations Essay Example | Topics and Well Written Essays - 750 words

Employee Relations - Essay Example The Union disagreed with the Company’s decision to use a different criteria of determining eligibility for promotion and transfers instead of the one agreed upon during the collective bargaining agreement. The third grievance was about a discriminatory action by the company on its allocation of the parking lots. The union argued that the plant workers were allocated the farthest lots from the entrance. 2. What sections of the Wagner Act are in question here? Explain In all the three grievances touched a number of Wegner act sections particularly with regard to the regulation of collective bargain agreement engagements. For example, section 8(a) 3 of the act prohibits employees against discriminatory acts such as assigning them less desirable conditions as was witnessed in the allocation of parking slots in the company. The section also stipulates that matters of promotion or transfers should be solely based on seniority, merit and other criteria of determining eligibility sign ed in the collective bargaining agreement (Budd, 234). In this regard the second grievance will also be handled using section 2 of the act. ... In my opinion, all the three grievances of the union against the company were genuine. In the first grievance, I would rule that the company breached the contract by making changes in the time schedules prior to a mutual agreement. In the second grievance, the company also violated the collective bargaining agreement by using different criteria of eligibility in giving a temporary transfer to a Janitor instead of Mr. Burn who best suitable according to the provisions of the collective bargain agreement. Finally, allocating park workers the farthest car park slots was also discriminatory since it ensured that the workers spent more time between the parking lot and their working stations and this reduced the amount of their monthly bonus. Case 2__ Does the Duty to Bargain Preclude Unilateral Wage Increases? In the case study, Winn Dixie Stores Company effected unilateral changes in the wages of the workers arguing that there was no impasse during the negotiations (Budd, 260). On the ot her hand, the Union’s position of argument was that the Company violated the provisions of section 8(a) 5 and 8(a)1 of Wagner act which states that it is an unfair labor practice for employers to refuse to bargain collectively with the employee representatives when making changes to the wage rates and other terms of employment. Questions 1. You are an administrative law judge who has to decide on this case. Which party do you agree with and why? As an administrative law Judge presiding over the case, I would support the position of the employee Union that the company’s action amounted to unfair labor practice as stated in section 8 of the

The film PSYCHO (Directed by Alfred Hitchcock, 1960) Essay

The film PSYCHO (Directed by Alfred Hitchcock, 1960) - Essay Example Mark Lewis comes across a prostitute and starts to film her with a camera he has hidden into his coat. Mark follows the prostitute to her residence and kills her. Later Mark goes back to his house and gladly watches the film of how he murdered the woman. Meanwhile, Mark is also a member of a film crew. Deep inside he has thought of how he would make it to a filmmaker. He is a part-time photographer of women who are into soft porn as pin-up pictures. Mark is an anti-social person (Powell). He lives in his dead father’s house. Mark is fascinated by his neighbors downstairs. Most of all he is fascinated by Helen. Helen is a young woman who has been sweetly natured and she pity’s Marks. Out of this pity, she befriends Marks.The police officers follow Mark closely to a building where he does his photography. This time he is to take photos of pin-up model Milly and he kills her then returns home. Helen runs Mark’s films out of curiosity and Mark catches her in the proc ess. She is dead frightened and Mark tells her that he does that to capture the fear of his victims. The police arrive and corner him. Realizing this, he kills himself the way he killed his victims on the camera. This last scene provides the final part of his documentary. Aspects of the two movies 1. Historical background of the movies The film PSYCHO is an American horror film acted in 1960. The film is directed by Alfred Hitchcock. Joseph Stephano screen-played the movie based on the 1959 novel Psycho which Robert Bloch wrote (Hitchcock). Robert Bloch was inspired by the crimes of Wisconsin murderer and Ed Gein, a grave robber. Wisconsin and Ed Gein lived about forty miles from Robert Bloch. The film PEEPING TOM is a British thriller film acted in 1960. The film is directed by Michael Powell. The movie was written by Leo Marks. Leo Marks was a world-war 2 cryptographer and polymath. 2. Comparison of the directors Both directors have a passion for writing films which entrails psychological thrillers and suspense. However, we see that Hitchcock’s Psycho film elevated his career as he was nominated for numerous awards for directing it. Michael Powell’s Peeping Tom was a subject of critics, which at one point maimed his career as a direct or. 3. The principles of film form PSYCHO is a horror-slashed film. It brings about a negative emotional kind of reaction especially in the shower